BACKGROUND & TARGET
M-ACTION, Proudly Produced By Mengniu Group, Is The Leader Of Professional Sports Nutrition In China. It Aims To Create A Professional Sports Nutrition Brand For Chinese Sports And Fitness Groups To Help Them Better Achieve Their Sports And Fitness Goals.
In the entire product planning, protein bars are a very important series. The packaging design must not only reflect the brand family attributes and highlight the visual impact of M-ACTION; it must also have the appetite of protein bars so that what consumers see is what they get, forming an efficient sales conversion; more importantly, the strong selling point of 30% high protein must be highlighted. We positioned the packaging design of the M-ACTION Protein Bar to provide as rich and fashionable a daily sense as possible while ensuring a sense of family and appetite.
迈胜，蒙牛集团荣誉出品，中国专业运动营养领导者。旨在为中国运动健身人群打造专业的运动营养品牌，帮助他们更好地实现运动健身目标。
在整个产品规划中，蛋白棒是非常重要的一个系列，包装设计中既要体现品牌家族属性，突出迈胜视觉锤；又要有蛋白棒的食欲感，让消费者所见即所得，形成高效的销售转化；更要突出30% 高蛋白的强力卖点。我们将此次迈胜蛋白棒的包装设计定位于如何在保证家族感与食欲感的同时，能尽可能地提供丰富的，时尚的日常感。
IDEA & SOLUTION
We look for possibilities from the chocolate, beverage and other fashion industries to make the design of M-ACTION Protein Bars look good in taste, high quality and beautiful at the same time. We first established the color system of M-ACTION protein bars, with three different flavors corresponding to different color ratios, so that consumers can quickly distinguish the taste and characteristics of the product; we also placed the M-ACTION logo in the center of the front of the package to emphasize that M-ACTION winning brand attributes; finally, in the format processing of text information, we enlarged the product name, core selling points, and sorted out the explanatory text in a prioritized manner, so that consumers can understand all the necessary information at a glance and avoid It eliminates reading difficulties and difficulty in selection caused by too many key points of information.
我们从巧克力，饮料及其他时尚行业寻找可能性，让迈胜蛋白棒的设计看上去同时具备好味道，高品质以及高颜值的特点。我们首先建立了迈胜蛋白棒的色彩系统，以三种不同的口味相对应不同的色彩配比，消费者可以快速分辨产品口味及特点；并将迈胜logo置于包装正面中心位置，强调迈胜的品牌属性；最后在文字信息的版式处理上，我们放大处理产品名称，核心卖点，并将说明性文字以优先级排序的方式进行梳理，是消费者一目了然地了解到所有的必要信息，避免了由于信息关键点过多而导致的阅读障碍和选择困难。
